With
15 years in the seed business, Will
Mullenix has worked in retail, for a
major farm co-op, as a crop
consultant, and also as a sales
agronomist in the soil
testing/precision agriculture
industry. With an exceptionally
diverse technical background, Will
has always maintained a customer
focus by working directly with
farmers and other agronomists. “The
exciting part for me is how this now
enables me to put my diverse skills
together for the benefit of the
farmer. Channel has a lot of tools.
Our system enables us to put our
arms around the technical
information to position the right
product in the right locations, to
provide more value and profitability
for farmers.”